How to make money on ASOS
As a Hobby fashion designer I often pack up my creations to store in a closet. Why not sell them? Well, I've tried at places like Etsy, Storeny, and Poshmark. Most of these eCommerce sites dedicated to assist users with selling fashion/art/other related products were too competitive or just not provide the right audience for me. I want people who understand my fashions, share it and buy it! I feel like ASOS will help boost that. ASOS Sales for the financial year ending the 31st of August 2013 were £753.8 million leading ahead of both Etsy and storenvy by alot.
I will take my business else-wear and continue my online store's journey elsewhere.
First thing's first, Sign up to make an account then Apply for a Boutique. I noticed that on ASOS marketplace you must first apply for the actual online boutique in order to get started. This is a good sign to me because it helps control overcrowding and vacant boutiques. Trust me, it's annoying to get lost in a long list of over thousands of stores that have only a few items in stock and that haven't been updated in months/years.
The rules and procedures of creating an ASOSmarketplace shop include these things:
A little more expensive than Etsy and the gang BUT if you're tired of trying to push your work onto the wrong demography of people who are uninterested(ie. the 15 year old high school girl who won't wear anything her friends won't wear, which is basically the same few brand name pieces in different shades) and if you're dedicated then go for it.
ASOS also provides a help section for your shop on their seller blog. There you will find many helpful tips and tutorials that help you grow as a business owner, stand out from competition (including the ASOS main shop) and suggestions.
In steps, here is you'll(I'll) have to do to get up to par:
1. Do some research
Check out some of the articles about building a successful shop on the seller blog. Look through some other fashion sites to see what's popular. Finding out what's too popular can help you figure out what not to sell or what to bring to the table as far as originality.
2. Get a camera
If you Don't have a good camera or at least the latest phone that takes great pictures, you may want to save up for a camera (you'll need it to capture your products in their best light to attract the attention of potential customers)
3. Perfect your creations
Nobody wants to purchase clothing with loose strings ( if the look of the garment isn't distressed purposefully, clean it up) and hem what needs to be hemmed.
4. Find someone who will model your looks
ASOS asks that you provide 3 types of pictures for each product ( shot on model, shot in natural daylight, and do not shoot in a studio set up). follow the strict ASOSmarketplace photography guide
5. Get the sewin' !!
It's important to keep a minimum of 15 items in stock at all times (and it's in the rules) .